At Sugar stocks we know that marketing strategy is the goal of increasing sales and achieving a
sustainable competitive advantage this includes all basic and long-term activities in the field of marketing
that deal with the analysis of the strategic initial situation of our products; this is key to generating profit
within the desired market place of any product.
Our marketing strategies are developed as multi-year plans, with tactical planning detailing specific actions
to be accomplished in the current year. Time horizons covered by the marketing plan vary according to
each specific product and activity however there is one constant; our marketing strategies are dynamic and
interactive allowing for a full 360° approach to our international marketing tools and strategies.
Sugar Stocks will remain competitive in the market place for a variety of reasons:
Strong research and innovation with regard to the agricultural and manufacturing process will ensured that
we are able to build a strong brand with high quality products that are backed by a strong customer
We have leveraged partnerships with various governments and as a result we have established strong
distribution channels to ensure that our products can reach their respective market places in a time efficient
and safe manner at a reasonable cost to our clients.
The latest technologies will be utilized within every aspect of the sugar manufacturing process and the latest
innovations capitalized on with regard to international logistics.
At Sugar Stocks LTD we pride ourselves on our company values and ethics; we work diligently to ensure that our values and ethics are never compromised. We value Clients We value our work force and as such we will build a work force based on merit, integrity, transparency and inclusiveness We aspire to be a learning organization and we encourage ideas, innovation, excellence, enterprise and teamwork in employee We behave responsibly and ensure that all of our activities are environmentally friendly Business Goal & Objectives: We are proposing the acquisition of 400,000 acres (1620 km¬≤) of suitable land for the agriculture of Sugarcane and Sugar beet: Sugar Stocks LTD intends to divide the land for the purposes of agriculture with 100,000 acres (405 km¬≤) being dedicated to sugar beet and 300,000 acres (1215 km¬≤) being dedicated to sugarcane. Sugar Stocks aim to produce in the region of 54,600 MT of sugar per annum from sugar beet. Sugar Stocks aim to produce in the region of 229,680 MT of sugar per annum from sugarcane.